Garage Sale Advertising At No Cost
One of the biggest mistakes people make when holding a garage sale is not advertising enough. Advertising however is usually taken for granted and is not given enough attention in garage sales. Usually these people are too worried that they will lose money on their sale because the ad costs too much. Perfectly understandable but not true.
The first prerequisite of a successful garage sale is the presence of customers. When there are only a few customers, then it becomes a buyer’s market and you are immediately at a disadvantage because they will dictate the price. It is obviously imperative to gather a large number of people in order to create an atmosphere of competition in order to compel people to buy with urgency and with a minimum of haggling at the price. The more you advertise, the more customers you get, and the more you are in charge.
An effective but neglected medium of advertisement is the flyer. Either they have seriously underestimated the effectiveness of this method or overestimated the difficulty. However flyers are not that difficult to use effectively. With flyers, advertisers are sure to reach a large number of people. Flyers are usually distributed or displayed in places frequented by people, the disadvantage being that you will have to contend with others who have the same idea.
This means that your garage sale flyer MUST STAND OUT and CATCH PEOPLE’S ATTENTION or it will simply be lost in a sea of paper! So, use bright paper, and a LARGE BOLD HEADLINE that gets attention by being different. Do not forget to include the date, time and the address and other details. Let me say that a little differently: you need to use a headline that causes people to stop and read your flyer.
This does not mean you need to be wildly promotional or crazy with your headlines. Just be a little different from the usual “Garage Sale On ………..” that are exact duplicates of a dozen or more others on the same board. You can make your flyer a little more original and eye-catching to make people pause and read it. So try something like the following instead:
We’ve Got What You Need for your garden at 90% off new prices! Buy Home Products at Give-away prices.
The rest is purely routine, printing a bundle and posting them on the corner drugstores or coffee shops in the community, asking for permission of course. You should have no trouble doing it. The next time you have a garage sale, pay a little more attention to advertising and you will see a big difference.
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